Whey protein has a reputation problem. Chalky, artificially sweet, thick, milky, most people who've tried a shaker bottle have a story about the one that made them give up. Tasteless Whey by Feel Good Protein® was built to fix exactly that, and it's quickly become one of BodyStrong's most talked-about products for anyone who wants the benefits of whey without the baggage.
What Makes It Different
Tasteless Whey is a premium whey protein isolate (WPI) that mixes into cold drinks and food without adding flavour, sweetness, or that heavy milky texture traditional whey is known for. No spoon-and-glass clumping, no aftertaste sitting in the back of your throat.
Each serve delivers 14g of protein, and it's naturally higher in leucine than standard whey isolates - up to 79% more, with 16,200mg of leucine per 100g. Leucine is one of the three branch-chain amino acids (BCAAs) most directly tied to muscle maintenance and repair, so this isn't just about protein grams - it's about protein quality.

Why It's Worth Knowing About
It's genuinely tasteless in cold food and drink. Iced coffee, smoothies, juice, even water, 99.9% of the time, it disappears. This is the whole reason people switch from flavoured whey in the first place: not everyone wants a chocolate or vanilla shake every day.
High in essential amino acids and BCAAs. Beyond the standout leucine content, it's naturally rich in the full range of essential amino acids whey protein is valued for.
99.9% lactose-free. It still contains milk (whey is a dairy derivative, so it's not suitable for anyone avoiding dairy entirely or following a vegan diet), but the lactose content is stripped right down (under 0.1g per 100g), which is why so many people who normally react to dairy protein don't have issues with this one.
Zero sugar, fat, or carbs, and gluten-free. Clean macros, no compromises.
Vegetarian-friendly. Not vegan, given the dairy origin, but suitable for vegetarian diets.
The One Thing to Get Right: Mixing It Cold
This is the detail that trips people up, so it's worth spelling out clearly. Tasteless Whey mixes best into cold or room-temperature liquid using a shaker with a whisk ball, or a blender, not a spoon, and not stirred straight into a hot drink. Whey protein clumps when it hits heat directly.
If you want it in a hot coffee, the trick is simple: mix it into a small splash of cold water or milk first until fully dissolved, then add it to your hot drink or heat it up afterwards. Once you've got the process down, it's just as easy to use as any other protein.
Where Our Customers Use It
- Iced coffee and cold brew
- Smoothies and juices
- Yoghurt bowls
- Pancake and baking mixes (added to the dry ingredients)
- Straight into water, for the purists
Tasteless Whey vs. Tasteless Protein - What's the Difference?
We stock both, and customers often ask which one to choose. The short version: Tasteless Protein is collagen-based, heat-stable, and works in hot or cold food and drink, coffee, soups, baking, all of it. Tasteless Whey is whey protein isolate, naturally higher in leucine and full essential amino acids, and is built for cold and room-temperature use. If you want something you can stir into your morning coffee without a second thought, Tasteless Protein is the simpler option. If you're after a whey-specific protein with a strong amino acid and leucine profile for training and muscle maintenance, Tasteless Whey is the one.
A Quick Note
Tasteless Whey contains milk and is not suitable for those avoiding dairy or following a vegan diet. As with any new supplement, if you have allergies or an existing health condition, check with your doctor or a dietitian before adding it to your routine.
We're proud to bring this product to New Zealand as part of the Feel Good Protein range - it's a serious step up from the whey most people grew up drinking.
The BodyStrong Team