If you've spent any time in our store or scrolled through our bestsellers, you've probably already noticed one product keeps coming out on top: "Tasteless Protein Collagen by Feel Good Protein®". It's not hype, it's the numbers. Across thousands of customers, this is the product people keep coming back for, and it's easily our most repurchased item.
We're proud to supply New Zealand this product, bringing a genuinely well-made, Australian-owned brand to Kiwi shelves. Here's why it's earned its spot as our number one
What Actually Is It?
Tasteless Protein is exactly what it sounds like, a complete protein powder made from hydrolysed collagen that has virtually no taste, no smell, and no gritty texture. Stir it into your morning coffee, a smoothie, porridge, soup, or even your baking, and it disappears completely, while quietly adding 14.2g of protein per serve.
No shakes to choke down. No chalky aftertaste. Just more protein in the food and drinks you're already having.
Why Kiwis Are Switching to It
It's a genuinely complete protein. Made from hydrolysed collagen with added L-Tryptophan, it delivers all 9 essential amino acids, something most pure collagen powders miss out on. That's a meaningful difference if you're using it to actually hit your daily protein targets, not just tick a box.
Zero sugar, zero fat, zero carbs. For anyone watching their macros, managing weight, or just trying to eat cleaner without sacrificing flavour, this is about as clean as protein supplementation gets.
Dairy-free and gluten-free. If whey doesn't sit well with you, or you're avoiding dairy or gluten for any reason, this is a straightforward alternative that doesn't compromise on protein content.
It holds up to heat. Unlike a lot of proteins that curdle, clump, or break down when heated, Tasteless Protein can go straight into your coffee, soup, or oven baking without losing its properties. That's why we see so many customers using it in muffins, pancakes, and slow-cooked meals, not just shakes.
How Our Customers Use It
The most common use we hear about is the "proffee" - protein plus coffee, stirred straight into your morning cup. But we've had customers tell us they're using it in:
- Morning coffee or tea
- Smoothies and protein water
- Yoghurt and porridge
- Soups and sauces
- Home baking - muffins, pancakes, slices
One scoop (15g) mixed into 300ml of any liquid is the standard serve. If it's slow to fully dissolve in a cold drink, give it a stir, let it sit two minutes, and stir again - it'll get there.
Why We Stand Behind It
Tasteless Protein Collagen is not one of those products just trending, it's a products with real substance behind the marketing. Tasteless Protein has an actual track record: it's a product with tens of thousands of five-star reviews across the wider Feel Good Protein community, and it's the reason a lot of first-time customers become long-term ones.
Bringing it into the New Zealand market means Kiwis get access to a product that's already proven itself, without the hassle of importing it themselves.
A Quick Note
Tasteless Protein is a formulated supplementary sports food. It isn't intended to replace a balanced diet and should be used alongside good nutrition and regular activity. It's not suitable for children under 15 (we have Tasteless Protein for Kids for that) or for pregnant women, and if you're managing a medical condition, check with your doctor or dietitian before adding any new supplement to your routine.
It's a small thing, but it's also exactly why it's become the product most Kiwi customers reorder without thinking twice.
The BodyStrong Team
